Many people have converted their snail-mail company newsletter to an online interactive newsletter. There are many benefits for making the switch, such as, brand remembrance, accurate statistic gathering, and postage savings.

Brand Remembrance: People today are more likely to open an e-mail if it has a catchy subject line then a newsletter mixed in with junk mail that was sent through the post office combined with a bunch of junk mail. Even it the receiver is not wanting to read the information from the e-newsletter, most e-mail clients show a preview of the e-mail before they can even delete the newsletter from their inbox, meaning the receiver is at least seeing your brand!

Accurate Statistic Gathering: E-mail newsletters have made following leads simpler. Before with snail mail, you would have to wait and hope the receiver would take action on the direct mail sent by contacting you. Today, there are many third party applications out there that will send your newsletter campaign and record the response rate in real time. MailChimp and Constant Contact are two of the most popular Email Marketing Managers. These applications allow you to track who has opened the e-mail, who has clicked on links in the e-mail, and even the people that unsubscribe from your newsletter.

Postage Savings: Sending a direct mail piece can cost anywhere from $.32 a piece and higher when mailing through the post office. You also have to add the cost of printing and mailing services to get an accurate cost on a direct mail piece. With an online newsletter, you can send e-newsletters out for as little as a cent. Do the math, E-newsletter's are way more cost efficient.

These are just a few of the main reasons why you may want to think twice before sending out a traditional newsletter. We recommend jumping in and giving it a try. What do you have to lose, a penny? If you need assistance in setting up a campaign, give us call, (817) 616-0320! We specialize in customized branded newsletters, so your e-mail campaign stands out from the hundreds of other e-mails people receive in a day.