This Self Assessment Tool can help you make those marketing decisions that are vitally important to a successful business.

Marketing:

• What is your major challenge today? In one year?
• What is your target market? Customer demographics? Geographic market?
• What type of product or service do you sell?
• What are your areas of expertise?
• What is your mission statement/vision?
• What is your culture?
• How do you conduct business?
• What services are you most proud? Why?
• How is your pricing in the marketplace? What is your profitability?
• How do you currently market your products and services?
• If you could change one thing in your business in the next 90 days, what would it be?
• Who are your top customers?
• Who are your top prospects?
• What clients have you lost in the last year? Why?

Branding:

• Do you make a promise that matters to customers?
• How do you communicate your promise?
• Do you live by your promise?
• How can you strengthen your promise?

Competition:

• Who are your top three to five competitors?
• What are they known for?
• What do they do well?
• What do they do better than you?
• What are you going to do about it?